Senior COPYwriter & CONTENT STRATEGIST

Austin-based creative with 16 years of experience in healthcare, tech, and brand marketing. Building brands by day, running a national team by night.

 

Oh, hey.

I’m Caitlin. Make yourself at home, and I’ll share a bit about who I am and what I do.

I’ve been a copywriter for 16 years: healthcare, financial, fitness, you name it. I craft content that runs the gamut from highly technical to refreshingly conversational.

In my free time, I paint mediocre pet portraits and serve as the General Manager of the U.S. Women’s National Floorball team.

Skills

 

Copywriting

  • Website copywriting

  • Video & commercial scripts

  • Radio advertising

  • Executive ghostwriting

  • Email marketing

Content strategy

  • Editorial planning

  • Content calendars

  • SEO content

  • Content development

  • Performance optimization

Sports marketing

  • Sponsorship development

  • International event management

  • Fundraising

  • Community engagement

Trusted by:

Logo of Dunkin' Donuts featuring a coffee cup with steam and the brand name in orange and pink letters.
The logo of the BMJ, a medical journal publisher, with white text on a blue background.
Humana logo in green text on a white background.
A logo for Athena Health with a green abstract leaf symbol and purple text.
USA Floorball logo with a red and blue color scheme, featuring a stylized net and a floorball with holes.
BlueCross BlueShield logo with medical cross and shield symbols.
Eptrates logo in navy blue on a white background.
Tivity Health logo in red and gray text.
Wells Fargo logo with red background and white text.
SilverSneakers logo with stylized silver and blue swoosh design above the words 'SilverSneakers' with 'Silver' in gray and 'Sneakers' in blue.
 

Kudos

★★★★★

“Caitlin is one of the strongest content leaders I’ve worked with. Caitlin played a central role in shaping and elevating our clinician facing engagement content, particularly the epocrates News Feed and the Scan newsletter. She combined editorial rigor with operational excellence, ensuring reliable execution while continuously improving clarity, relevance, and efficiency.”

Walt Hadikin
Director of Clinical Communications, epocrates

“Her creativity and thoughtful approach to every communication contributed greatly to the massive growth of the SilverSneakers community, with consumer engagement unmatched by any brand I've personally been a part of.”

Joe Ahn
Former Vice President of Marketing, Tivity Health

“Working with Caitlin has been one of the absolute highlights of my career. She isn’t just a talented copywriter or a reliable team lead—she’s one of the best teammates I’ve ever had the pleasure of working with, full stop.”

Kelly Killian
Former Senior Medical Copywriter, epocrates

“Caitlin is one of the most focused and hard-working leaders and copywriters I’ve ever known. I've had the privilege of working with her for over 6 years, and in that time she has impressed me with her ability to manage multiple people and projects, all while keeping to strict timelines.”

Brian Ring
Former Creative Manager, Tivity Health

let’s work together.